Platform Solutions Consultant, Marketing Science
(London, United Kingdom)
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
As a Platforms Soutions Consultant (PSC) you will help FB advertisers understand their business and strategic needs. In close collaborationwith Measurement Partners, PSCs will be responsible for building client partnerships, using data and analytics to build comprehensive solutions, in addition to providing consultative services to challenging technical measurement issues. The PSC role will act as a technical point of contact and solution architect for the execution of a broad set of measurement solutions and services. The role will act primarily as an analytic consultant and measurement implementation specialist supporting the setup and execution of measurement solutions, studies,and learning agendas. The PSC also specializes in data analysis by leveraging a variety of measurement tools and best practices. They will work in conjunction with Measurement Partners and Measurement Agency Partners highlighting key findings and actionable insights for clients and agencies.
Project-manage technical implementations, product issues, and escalations related to FB measurement solutions, delivering the highest level of customer satisfaction
Conduct data deep dives for greater insights and development of best practices (e.g. creative, targeting, R&F), across a variety of ad formats (e.g. video, display), and with a variety of FB measurement tools (e.g. Lift, MTA) including both 1st and 3rd party tools (e.g. Hive, SQL, Nielsen)
Create scalable best practices and insights at the client, vertical, and regional level by aggregating data from campaigns in to meta-analyses
Maintain an in-depth understanding of the ad technology and measurement eco-system and their application to client and prospect needs
Work with the Measurement Partner and client to implement learning agendas supporting “always on” people-based measurement initiatives (including tests such as Lift) that the client uses to make ongoing marketing and optimization decisions (e.g. shifting spend, optimizing frequency or targeting).
Automate and create data processes to enhance efficiency and ensure quality
Partner closely with cross-functional teams, including Global Media Solutions, Product, and Engineering
Degree in analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or related experience
Professional work experience in a client facing professional services consultancy role
Able to analyze and manipulate data sets to understand patterns and provide client insights
General knowledge of advertising measurement methods and technologies
Excellent oral and written communication skills
Demonstrated leadership skills at an industry level and with senior clients
Experience working with large data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL