To develop and implement an effective and measurable Communications and Engagement Strategy and Annual Plan for the Fuels UK business, aligned with the overall business objectives. To then develop appropriate messaging for all target audiences (primarily internal) based on the campaign plan, in order to inform, engage and align all Fuels UK employees in pursuit of our shared vision and mission.
Undertake a comprehensive review of the current communications strategy and channels in all parts of the business, to develop one joined-up, overarching plan for Fuels UK (Retail, Midstream and Functions) which will operate across all channels add employee numbers??
Initially review and assess current communications process, developing a framework, agenda and standard tools for use, reviewing the hand-off points between the communications function and key stakeholders. Ongoing, continually optimize the process , and act as custodian/QA of the process
Develop and deliver a balanced, annual Fuels UK Communications campaign plan
Design and produce planned and ad-hoc communications in a professional, clear, current and relevant way to support delivery of the business strategy and values
Act as subject matter expert for communications frameworks, tools and processes – coaching, guiding, advising and developing others to achieve high standards – and be an advocate of the Group and local communications procedures
Measure the effectiveness of C&E activities and implement action plans to continuously improve performance
Create opportunities for formal (townhalls, leadership listening) and informal (lunch & learns, learning cafes, special events) engagement for office, site and home- based staff.
Be an active member of the UK Comms and BP in the Community network, disseminating UK-wide messages to Fuels UK employees, ensuring that Fuels UK stories are adequately represented across the UK channels (intranet, internet and social media)
Maintain and implement as necessary the Crisis Communications plan for Fuels UK, working with the Group Comms capability team and Head of UK Comms
Liaise with the Group Press Office for external matters
Research, develop and introduce new technologies and communication tools that will increase the effectiveness of internal communications, and further develop use of digital technologies
Essential experience and job requirements
In depth experience and knowledge of both internal and external/media communications
Experience of working in a retail operations environment would be very helpful
Excellent communication skills and strong project management, organisation and team-working skills to ensure delivery of objectives
Ability to take the lead, understand communications requirements and turn them into effective communications activities and messages suitable for the respective audience and level
Ability to work well under pressure and prioritize workload, whilst maintaining energy to meet challenging deadlines
Evidence of ability to challenge and influence others including Senior Level and Group Leaders
Creativity and the ability to develop innovative approaches to new and existing problems
Other Requirements (e.g. Travel, Location)
This role reports into the Fuels ESA Internal Communications Manager but has a dotted line into and physically sits in the Fuels UK business. There is also a relationship with the UK/Group Comms team. Therefore it is important the candidate is very comfortable working in a complex matrix environment.
Desirable criteria & qualifications
Not essential but preferred: communication related certificates, for example from CIPR, CIM, CEB
Is this a part time position?
Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. BP operates with business activities and customers in more than 80 countries across six continents. Every day, we serve millions of customers around the world. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.
The quality of our products and our customer's trust in us is based on the knowledge and experience of our employees. Every single employee contributes substiantially to our success on a daily basis. Besides expecting performance BP ackknowledges the personal tribute and supports the personal development of every employee. BP - "A great place to work"!